Why You Should Not Design Your Own Minisite
Do you know what a minisite design is? Or maybe you have heard other people talk about minisite design? To put it simply, minisite design is design on a web page where the purpose is to sell your product or to collect visitors’ contact info. Usually minisite design is a term that only Internet marketers know. People outside the world of Internet marketing most likely do not know what it means. If you don’t believe me, I challenge you to ask your friends about minisite design and I can bet that they don’t know anything about it.
You might argue that you can write a sales letter for your product and slap up some kind of plain HTML page without any design at all. But think about it, when visitors land on your page and you’re selling them your product or service, do you expect them to believe you when you don’t even have a decent design that goes with the sales letter? I’m sure that you will doubt the website owner and not buy his product or service.
The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. This alone is worth many times over the price of getting a minisite design done. It’s really a pity if you say to yourself “I want to get more traffic to my website” when your minisite design is really bad.
You might say to yourself “Hmm why don’t I design the minister myself?” My advice is NO do not do it yourself. If you don’t know anything about graphics, I highly recommend you to NOT do it on your own. Why? I’ll give you three reasons why. First, your design is most likely very bad. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. You’d be a lot better spending your time to do stuff that you’re good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.
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